Fruit is how PAC-MAN™ earns points, which in turn helps to earn additional lives, like how Genuine Cat Parts allow customers to get more life out of their machines to get the job done. Helping with fleet management, financing and maintenance, Cat Services give customers an extra efficiency boost in the field.Ĭaterpillar also stayed true to the original game by including fruit bonuses, represented by Cat parts boxes. The four corner POWER PELLETS that put PAC-MAN™ on the offensive represent Cat dealer services- Customer Value Agreements, Repair Options, Cat Financial and Cat App. PAC-MAN™ and ghost avatars placed atop the Cat loaders could be seen above the maze walls.
“Reducing material handling is just one of the challenges our customers face, and Cat Grade technology greatly enhances jobsite efficiency.”įive Cat 236D3 remote controlled skid steer loaders, rented from The Cat Rental Store, were used for play to represent PAC-MAN™ and the four ghosts – BLINKY, INKY, CLYDE and PINKY. Archie Lyons, creative director, global brand strategy and activation for Caterpillar.
“Cat GRADE with 3D enabled the workers to only handle material one time for digging, loading, hauling and dumping,” explains J. Support equipment to construct the gameboard, also using Cat GRADE with 3D to ensure they followed the same plan, included multiple field prep Cat dozers, Cat wheel loaders, a 323 excavator, trucks and water wagons. Roughly 6,880 yd 3 (195 m 3) of cut/fill dirt was removed to build the maze that was comprised of 151 corners and 4-ft-tall (1.2-m) walls. In total, 70 labor hours were required for the 336 to create the life-size gameboard. The original PAC-MAN™ gameboard design was loaded into the Cat GRADE with 3D system on the 336 Next Gen excavator, eliminating the need for stakes and grade checkers, saving time in the construction.
We were astonished by the final product.” It’s amazing how Caterpillar’s equipment was able to precisely recreate the iconic PAC-MAN™ maze in the real world on such a grand scale.
Caterpillar pac man logo trial#
The Cat Trial #9: PAC-MAN™ plays out on a 162.4-ft x 180.4-ft (49.5- x 55-m) version of the iconic PAC-MAN™ gameboard- 19,040 percent larger than the original scale of the maze on the classic arcade screen- and was built and played using the latest Cat equipment as well as grade and remote technology.Ĭommenting on the collaboration, Yutaka Fuse, Head of PAC-MAN™ Licensing & Branding team for BANDAI NAMCO Entertainment Inc., owners of the PAC-MAN™ brand, said, “We appreciate Caterpillar approaching us and giving a nod to PAC-MAN’s™ 40 th Anniversary in a truly unique way, and we were excited to work with them. POWER PELLETS represent the role Cat dealer services play in helping our customers overcome these challenges.” “Challenges the ghosts pose to PAC-MAN™ strike a unique metaphor for obstacles lurking around each corner of the jobsite. “These trials are designed to surprise and delight our customers and prospects, as well as people outside our industry,” says Victoria Keese Morrissey, global marketing and brand director for Caterpillar. The Cat Trial #9: PAC-MAN™ takes on the video-gaming world to celebrate Caterpillar’s 95 th anniversary, while PAC-MAN™ celebrates its 40 th anniversary, by showcasing Cat ® products, technology and services. Continuing the company’s successful Cat Trials series, a total of eight videos which have logged more than 18 million views, Caterpillar released its first new Cat Trial video in four years.
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